-Support the brand marketing plan and deployment
-Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
-Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in- store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key- trial and awareness measures, quality of in- store support, distribution and availability per channel i.e. Place, Pricing and Promotions in- store and initiating measuring the effectiveness and ROI of key activities.
-Identify solutions and make recommendations to improve effectiveness based on performance monitoring.
-Delivers specific brand projects e.g. Co-Branding with a major retailer
|Job Location:||Dubai, United Arab Emirates|
|Company Industry:||Employment Placement Agencies/Recruiting|